Ask Cait AI

Getting started

Ask Cait is an advanced AI-powered market research assistant designed to empower businesses in identifying and engaging their ideal target audiences. Utilizing sophisticated natural language processing capabilities, Ask Cait enables seamless activation within the platform. Businesses can upload their documents to refine their search parameters, ensuring a more precise and efficient identification of target demographics. This streamlined approach accelerates the activation process, making it faster and more effective than traditional methods.

This is the medium size problem statement. It states "How might we find and show relationships between people and brands"

More on the Why

Why Leverage AI to search, assist users and suggest Insights generation?

Staying Competitive in the Market

Embracing the Future with Natural Language Processing

Unlocking Competitive Advantage with Real-Time Insights

Our competitors are offering user-friendly tools that leverage their own data and AI to build targets and create profiles. To stay relevant and competitive, we need to adopt similar strategies or explore innovative alternatives.

Natural language processing (NLP) and AI is revolutionizing the way we interact with technology. As we move forward, the ability to understand and utilize natural language will be key to unlocking new opportunities and driving innovation.

In today's fast-paced business landscape, the ability to access insights on demand is no longer a luxury—it's a necessity. Providing real-time data and analytics is essential for enabling quicker decision-making and strategy adjustments.

But do people even want this?

Lets look at the numbers

Group 1: Shape

Group 2: Size

Group 3: Color

When you apply this to people

When you apply the cluster to people, you are able to get groups based on common characteristics. Group 1 loves hikes, identifies as male, loves camping. Group 2 on the other hand dislikes the outdoors, identifies as females and invests in computers.

This cube’s shape will be defined by how different or similar an item is to another item.

Pearl 1 and 2 to represent users in the correspondence map

Correspondence map and showing the pearls inside them

Before Redesign: Cluster

Before Redesign: Correspondence

Before: Flow of Composer

After: Flow of Composer

Before: Flow of Cluster

Test 1: Flow of Cluster

Final: Flow of Cluster

Before: Flow of Correspondence

Test: Flow of Correspondence

Final: Flow of Correspondence

I reviewed the 2024 MRI-Simmons October Digital Life Study (SP24 USA) to better understand U.S. attitudes toward AI and then on actual usage of AI tools. First I check by generation how many people were using AI assistants:

‍Within the past 30 days, I have used an AI personal assistant*

I reviewed the 2024 MRI-Simmons October Digital Life Study (SP24 USA) to better understand U.S. attitudes toward AI and then on actual usage of AI tools. To then see if this is trending positive, I checked this useage over time.

‍Positive Artificial Intelligence Usage and Attitudes in the Workplace*

Between May and October, AI usage and positive attitudes about AI in the workplace have increased by 1–3% across all generations, suggesting that people are becoming more positive about using AI in the workplace.

The Strategy

The Implementation

Next Steps

Ask Cait is an ongoing project that I will add information as new work arrises.

Lets Connect!

Open to collaborations, mentorships, and new opportunities in AI-forward product design.

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